Mohan Vamsee Gunthati
Available for opportunities

Mohan Gunthati

UX Strategist & Product Designer with 18+ years crafting intuitive, human-centered digital experiences that bridge user needs and business goals.

18+
Years Experience
50+
Projects Delivered
12+
Industries Served
Clients & Organizations I've Worked With
Farmers Insurance Centene AbbVie Kaiser Permanente Apple Cisco JPMorgan Chase Broadridge Financial Veritas John Hancock Elizabeth River Crossings The Mode iZenice Technologies Farmers Insurance Centene AbbVie Kaiser Permanente Apple Cisco JPMorgan Chase Broadridge Financial Veritas John Hancock Elizabeth River Crossings The Mode iZenice Technologies
Experience

Clients I've Worked With

18+ years delivering design impact across healthcare, finance, tech, and enterprise.

Current · Since Apr 2026
Farmers Insurance logo
Insurance

Farmers Insurance

Lead Product Designer

Leading the design of Farmers Insurance OmniView Customer Overview — a data-rich, multi-widget overlay consolidating customer identity, household relationships, policies, claims, billing, renewals, and interaction history into one unified experience. This lets agents assess account health and take informed action without navigating multiple legacy systems, cutting cognitive load and accelerating decisions. Introduced visual prioritization (critical alerts, action required, renewal risks) and structured information hierarchy to guide agent focus. Currently in the crawl phase of a multi-phased rollout, with future scope defined for AI-driven assistance.

Multi-Widget UX Information Hierarchy Agent Workflow AI Roadmap Legacy Modernization
Centene logo
Healthcare

Centene

Lead Product Designer

Led UX strategy for the One List Portfolio Hub — a centralized Power BI executive reporting platform used by portfolio and director-level leadership. Delivered a validated, phased UX roadmap (Connect, Enhance, Consolidate, Innovate) and director-level dashboard prototypes focused on budget vs actuals, portfolio health, and KPI visibility.

Power BI UX Roadmap Executive Dashboards Stakeholder Workshops
AbbVie logo
Pharma

AbbVie

Lead Product Designer

Led end-to-end UX for a centralized KPI Dashboard and Approval Workflow Dashboard built in Power BI — empowering brand leaders with real-time performance tracking across multiple pharmaceutical brands. Replaced hours of manual reporting with automated, dynamic intelligence.

Power BI KPI Dashboards Approval Workflows User Interviews
Kaiser Permanente logo
Healthcare

Kaiser Permanente

UX Strategist

Led the Risant-Vessel Design System from the ground up — ensuring WCAG compliance, full alignment with Kaiser's design vision, and scalability across future partner hospitals. Contributed to Power BI dashboards for virtual care, triage efficiency, and patient engagement monitoring.

Design System WCAG / ADA Builder.io CMS Intelligent Triage Virtual Care
Apple logo
Technology

Apple

Product Designer · UX Design Architect

Built the "NITRO" design system for all internal applications within NEXUS and IS&T Groups. Also led UX design for a Machine Learning Application in the Customer Systems Department — designing interactive dashboards for data scientists to visualize model performance, training metrics, and data trends.

Design System ML Dashboards Sketch Accessibility Internal Tools
Cisco logo
Technology

Cisco

Lead User Experience Engineer

Worked under the PEGA environment to transform complex, high-volume scenarios into streamlined UX applications. Led UX for a Business-Critical Services quote estimation tool, building dashboards to visualize pricing logic, quote history, and approval workflows — reducing clicks and accelerating turnaround times.

PEGA Wireframing Quote Estimation Enterprise UX
JPMorgan Chase logo
Finance

JPMorgan Chase & Co

Product Designer

Designed intuitive interfaces for digital asset management within the AEM environment — enabling seamless asset browsing, search, and retrieval. Optimized asset workflows, metadata tagging, and version control to enhance productivity for content creators and ensure a cohesive digital experience.

AEM Asset Management Information Architecture Content UX
Broadridge Financial logo
FinTech

Broadridge Financial

Product Designer

Governed the design system using Adobe Experience Manager — maintaining consistency across screens and components. Created user personas, journey maps, and wireframes to directly address user pain points, and collaborated with content creators to ensure alignment with the overall design language.

AEM Design Governance Journey Mapping Design System
Veritas logo
Enterprise Tech

Veritas

UX Design Architect

Designed a cloud-based SaaS platform for Veritas Storage Appliances Maintenance Dashboards. Used card sorting and wireframing to redesign multiple applications into one streamlined product with real-time Appliance Health monitoring and AI-driven predictive storage utilization forecasts.

SaaS Cloud Dashboards Adobe XD Card Sorting AI / Predictive
John Hancock logo
Insurance

John Hancock

Sr. Lead UI / UX Designer & Developer

Enhanced existing components in the Salesforce Lightning environment, collaborating with developers on code implementation and deployment. Developed information architecture for data and components, and implemented customized WordPress CMS solutions — including custom themes, plugins, and UX optimization.

Salesforce Lightning WordPress CMS Information Architecture UI Development
Elizabeth River Crossings logo
Public Sector

Elizabeth River Crossings

UX Strategist

Led the complete revamp of their public-facing website as sole onsite point of contact. Drove improvements in information architecture, visual design, payment flows, and ADA compliance — coordinating offshore development teams in Drupal CMS. Drafted legal disclaimers, operational protocols, and commuter FAQs.

Drupal CMS ADA Compliance Information Architecture Payment UX
TM
Fashion / Media

The Mode

Sr. UX / Web Designer

Implemented a transformative UX approach, delivering contemporary UI designs and advanced CMS features for top fashion and media agencies in New York. Built a custom, scalable CMS using front-end and back-end technologies that revolutionized content management workflows and boosted productivity.

CMS Development UI Design Front-End Dev Fashion / Media
iZ
Agency

iZenice Technologies

Web / Graphic Designer

Conceptualized and executed captivating designs for logos, web banners, brochures, visiting cards, signboards, and corporate stationery — consistently maintaining brand integrity. Led email marketing campaign designs, handled HTML page layouts, and managed independent design projects end-to-end.

Branding Graphic Design HTML / CSS Email Marketing
Selected Work

Case Studies

End-to-end design processes from problem discovery to measurable impact.

KR
Virtual Care
ADA Compliance
Design System
Telehealth UX
Healthcare · UX Strategy

Kaiser Permanente / Risant

Designed a scalable UX system for Risant's B2B2C healthcare platform — enabling virtual care, ADA-compliant documentation tools, and multi-brand consistency across partner hospitals nationwide.

View Case Study →
DS
Apple · Design Systems · Enterprise

Apple — Bricks

Built a comprehensive, WCAG-compliant design system using Atomic Design methodology — reducing design iterations, enabling rapid prototyping, and creating a shared language across teams.

View Case Study →
SB
Apple · Internal Tools · AI

Apple — Survey Builder

Redesigned an internal survey authoring tool — replacing a costly 3rd-party subscription with a custom LLM-enhanced platform that boosted user satisfaction to 86% and increased session duration by 18%.

View Case Study →
AD
Cisco · APM · Data Visualization

Cisco — AppDynamics

Designed intuitive UX for an Application Performance Monitoring platform — simplifying complex data visualization and empowering developers with actionable insights through clear, strategic UI design.

View Case Study →
AV
APPROVAL PENDING
Pharma · Power BI · Dashboards

AbbVie

Designed a centralized KPI Dashboard and Approval Workflow system for AbbVie — replacing 120+ PowerPoint slides with real-time, brand-specific Power BI visualizations that transformed brand operations.

View Case Study →
CT
PORTFOLIO HUB
Healthcare · UX Strategy · Power BI

Centene

Unified Centene's fragmented Power BI reporting ecosystem into a cohesive One List Portfolio Hub — delivering a validated UX roadmap, reusable design standards, and WCAG-compliant dashboards for executive leadership.

View Case Study →
About Me

Design with Purpose

With nearly 18+ years of experience as a UX Strategist and Product Designer, I craft user-centric solutions that align business objectives with intuitive experiences.

Proficient in UX methodologies like design thinking, user research, wireframing, prototyping, and usability testing, I drive impactful digital transformations through strategic collaboration and human-centered design.

"Mohan grasped complex projects in no time and made significant, insightful, and sizeable contributions very fast... I would be looking forward to an opportunity to work with him again."
— Mike Tarasyuk, Engineering Leader @ Meta

Core Competencies

Design Thinking
User Research
Wireframing
Prototyping
Design Systems
UX Strategy
ADA / WCAG
Usability Testing
A/B Testing
🎯

Empathy-Driven

I design with the user's needs at the center of every decision, ensuring experiences that truly resonate.

⚡

Design with Purpose

Usability, accessibility, and aesthetics guide every choice — nothing is arbitrary.

📊

Data Meets Intuition

I blend creativity with research and analytics to validate ideas and measure impact.

🤝

Cross-Functional

Seamless collaboration with engineering, product, and stakeholders across global teams.

Expertise

Skilled in Every Tool

From ideation to high-fidelity prototypes — I'm fluent in the full design stack.

Figma Sketch Adobe Creative Suite UX Pin Balsamiq Axure RP InVision Zeplin Principle OmniGraffle CorelDraw HTML5 CSS3 Bootstrap AEM Salesforce Lightning Builder.io Camtasia Power BI Power Apps Jira
Methodology
Atomic Design
Standard
WCAG 2.0 / ADA
Framework
Design Thinking
Let's Connect

Start a Conversation

Say Hello 👋

Looking for a UX strategist to shape your next digital product? I'm available for new opportunities.

Email
[email protected]
→
Phone
+1 (603) 892-7194
→
LinkedIn
linkedin.com/in/gunthati
↗
Location
San Francisco Bay Area, CA
📍
Healthcare · UX Strategy

Kaiser Permanente
/ Risant

Building a scalable UX ecosystem for a nationwide B2B2C healthcare platform with virtual care, ADA compliance, and multi-brand design consistency.

Role
UX Strategist, Lead Designer
Company
Cognizant Technologies
Industry
Healthcare
Focus
B2B2C · Telehealth · ADA
01 — The Problem

Three Core Challenges

Inconsistent UX

As Risant partners with multiple hospitals nationwide, each with unique branding, creating a consistent user experience across all partner brands became a critical challenge.

Virtual Care Gap

With the rise in telehealth, patients needed seamless on-demand access to virtual care. Current systems lacked quick, user-friendly appointment booking and remote interaction.

ADA Compliance

VBCG and RPRT applications had accessibility issues in critical areas, requiring a complete overhaul to align with Kaiser standards and ADA guidelines.

02 — Research

Understanding the Ecosystem

I joined the Risant Organization and researched that this approach is a B2B2C model — Risant partnering with hospitals across the USA to enhance healthcare user experience through seamless, accessible features.

Risant's goal is to provide on-demand virtual care and one-click appointment booking. This UX case study outlines the responsibilities and strategies for creating a default design system, ensuring UX consistency and accessibility, and collaborating across multiple product streams.

Competitive Analysis

Extensively analyzed the market landscape to define what the team could execute with given resources, establish competitive advantages, and define core vs. secondary product features. Leadership required an integrated approach to track activity and empower local and remote usage of consistent templates across the organization.

Customer Journey Mapping

  • What are users thinking at each step of their healthcare journey?
  • What features map to core functions like booking, documentation, triage?
  • Creating consistent pages identifying key templates for reusability via CMS (Builder.io)
  • What are the critical use cases the customer will experience?
  • What is the emotional state of the user performing each function?
03 — Design System

Building the Foundation

The default design system was designed to be adaptable across various partner hospital brands, ensuring consistency, accessibility, and alignment with Kaiser standards.

ADA
Full compliance across all components
Multi
Brand theming & customization
1–2x
Sprints ahead of schedule

Key Design System Goals

  • Ensure design consistency and accessibility across all components, meeting ADA compliance
  • Allow flexibility to incorporate individual brand customizations while maintaining usability
  • Align with Kaiser's design standards to foster a cohesive user experience
  • Develop components with a responsive, user-friendly approach for various devices and platforms

Strategic Decision

Initially the UX team explored 3rd-party design systems, but upon extensive research concluded to white-label Kaiser's internal design system as a base — then enhance and build on top of it, ensuring brand authority and long-term scalability.

04 — Product Streams

Supporting Multiple Initiatives

Value Based Care Guide (VBCG)

A documentation tool focusing on accurate medical recordkeeping. Designed interfaces supporting medical professionals in efficiently documenting care with clarity, ease of navigation, and intuitive data entry aligned with standard medical practices.

Right Place Right Time (RPRT)

An intelligent triage tool supporting both patient and provider needs through ADA-compliant AI. Enables patients to access virtual care quickly. UX included designing streamlined experiences for on-demand video consultations with AI-driven insights.

05 — Results

Impact & Outcomes

  • Leadership feedback was exceptional — recognized as a benchmark for UX quality in the organization
  • Delivered designs 1 to 2 sprints ahead in time, demonstrating the UX team's commitment
  • Planned scalability for branding and theming as more hospitals partner with Risant
  • Hi-Fidelity prototypes established reusable templates that engineering repurposed across streams
  • Regular UX/UI Office Hours with engineering ensured seamless dev handoff and QA
Next Case Study
Apple — Bricks →
Apple · Design Systems · Enterprise

Apple
Bricks Design System

Building a comprehensive WCAG-compliant design system from scratch using Atomic Design — eliminating inconsistency, reducing iterations, and creating a shared design language organization-wide.

Role
Product Designer
Methodology
Atomic Design
Standard
WCAG / ADA Compliant
Tool
Figma
01 — Problem Statement

No System, No Consistency

I joined a Customer System Department to build an Application with an Overview Dashboard and inner pages for Data Scientists to create and monitor Data Models. When I began designing, I discovered a critical gap: there was no design system or guidelines in place.

Due to inconsistency of components across various applications within the same organization, the look and feel varied dramatically — undermining brand trust and increasing engineering overhead. I seized the opportunity to initiate and build a complete design system end to end.

⚠️

Inconsistent Design

📋

No Guidelines

🔄

No Code Reuse

🔁

Excessive Iterations

02 — Benefits

Why a Design System?

✓

Consistent Design

Single source of truth, fewer UI bugs

♿

Accessibility Built-In

WCAG compliant from the ground up

⚡

Faster Time to Market

Ship applications faster with reduced design iterations

🧩

Highly Customizable

Modular, configurable components for any use case

📈

Scale Faster

Scale up with demand, faster iterations

🔗

Common Design Language

Consistent look and feel across all products

03 — Process

Three-Phase Approach

Phase 01

Research

Learned common standards of successful design systems through stakeholder interviews with developers, PMs, engineering managers, and marketing.

Phase 02

Definition

Defined element structure and usage guidelines using Atomic Design methodology — organizing atoms, molecules, and organisms in Figma.

Phase 03

Design

Designed components and created an organized Figma library with accessibility testing, voice-over validation, and platform-specific adaptations.

Atomic Design in Practice

We catalogued all components across platforms in Figma, organizing them into atoms, molecules, and organisms. We started with atoms — the smallest units that form the foundation: typography, colors, and spacing. This systematic approach ensured every subsequent component was built on a solid, accessible foundation.

04 — Core Principles

Design Component Philosophy

♿ Accessible

Evaluated text and background color combinations based on WCAG recommended ratios. High color contrast helps color-blind users. Tested voice-over features for full accessibility compliance.

🎯 Intuitive

Adopted adaptive design approach — components are platform-friendly. For example, dropdown components are made specifically for desktop and mobile interactions.

✨ Aesthetic

Following Jakob's law — clean and minimal design, rounded corners, vibrant colors, smooth shadows. Stepping up UI to meet the visual standards users expect.

🎨 Color Palette

Accessible-compliant color system with primary, secondary, and support colors — documented with typographic scale, responsive grid system, and layout utilities.

05 — Impact

Measurable Outcomes

  • Development: Simplified developer workflows — a shared language eliminated miscommunication on UI primitives
  • Design velocity: Creating high-fidelity interfaces went from days to a couple of hours
  • Experimentation: Rapid prototype building enabled more A/B testing and faster hypothesis validation
  • Org-wide adoption: Design system spread across the organization, eventually engaging more designers, technical writers, and forming a portal
  • Bilingual support: Components designed to support 2 languages without breaking layouts
Next Case Study
Apple — Survey Builder →
SaaS · Internal Tools · AI

Apple
Survey Builder

Replacing a costly 3rd-party subscription with a custom-built, LLM-enhanced survey authoring platform that transformed internal survey creation end-to-end.

Role
Product Designer
Type
Internal SaaS Tool
Feature
LLM Integration
Standard
WCAG 2.0
01 — Abstract

The Challenge

This case study focuses on Survey Authoring — an application that allows users to create, distribute, and analyze surveys for internal use by individuals, businesses, and management leaders. In response to user feedback and evolving standards, the product team implemented significant UX improvements while replacing an expensive 3rd-party tool.

The Business Driver

The existing survey building application was a highly paid 3rd-party tool. The client planned to build their own Survey Tool to end this subscription — requiring a complete UX redesign of all capabilities from scratch, plus new features.

02 — Problem Statement

Six Critical Pain Points

  • Limited Customization: Users lacked flexibility in customizing survey themes, fonts, and colors, limiting brand alignment
  • Complex Navigation: Navigation structure lacked intuitiveness, causing users to struggle locating specific features
  • Accessibility Concerns: Application did not meet accessibility standards for users with specific needs
  • Inefficient Question Formatting: Complex skip logic and branching led to frustrating survey creation experiences
  • No Real-Time Collaboration: Absence of collaborative features resulted in disjointed, inefficient teamwork
  • Weak Reporting Tools: Current reporting tools were insufficient for deriving meaningful insights
03 — Objectives

Design Goals

Goal 01

Enhanced Customization

Provide various customization options — themes, fonts, colors — to align surveys with brand identity.

Goal 02

Optimized Navigation

Improve UI/UX and navigation to enhance user experience and streamline survey creation workflows.

Goal 03

Accessibility First

Implement WCAG 2.0 enhancements ensuring the application is usable by all individuals.

04 — Innovation

LLM Integration

AI-Powered Survey Creation

As part of building this new product, a Large Language Model (LLM) was introduced to enhance user engagement and provide a better experience while creating a survey. This AI layer assists users in generating, refining, and optimizing survey questions — dramatically reducing the time from concept to deployment.

05 — Results

Measurable Impact

86%
User satisfaction rate after updates
+18%
Increase in average session duration
4.4/5
Average usability score (up significantly)

Improved Usability

Participants praised the simplified navigation and intuitive layout, facilitating a smoother survey creation process. Average usability score rose to 4.4 out of 5.

Enhanced Customization

Significant improvement in theme, font, and color scheme selection. Advanced skip logic and branching options empowered more dynamic, tailored surveys.

High Feature Adoption

Real-time collaboration and advanced reporting tools saw high adoption rates among internal teams immediately after launch.

User Satisfaction

Following the updates, user satisfaction increased significantly to 86%. Participants specifically praised the new customization options and improved collaboration features.

06 — Success Metrics

Targets vs. Outcomes

  • Target: 40% increase in user satisfaction → Achieved: 86% satisfaction rate
  • Target: 30% reduction in drop-off rates during survey creation → Achieved through streamlined navigation
  • Target: 50% increase in average session duration → Achieved: 18% increase in engagement
  • Target: WCAG 2.0 compliance → Achieved: Full accessibility compliance as per client standards
Next Case Study
Cisco — AppDynamics →
APM · Data Visualization

Cisco
AppDynamics

Designing intuitive UX for an Application Performance Monitoring solution — translating complex telemetry data into clear, actionable interfaces for developers and operations teams.

Product Type
APM Platform
Focus
Data Visualization
Users
Developers & Ops Teams
Complexity
Enterprise Scale
01 — Overview

About AppDynamics at Cisco

AppDynamics is an Application Performance Monitoring (APM) solution used by enterprises to monitor, analyze, and optimize application performance in real-time. The platform surfaces complex technical metrics across distributed systems to enable rapid issue identification and resolution.

As a UX designer on this project, the core challenge was taking deeply technical, high-volume data and making it instantly comprehensible and actionable for users ranging from developers to C-suite executives.

02 — The Challenge

Complexity at Scale

Information Overload

APM platforms surface enormous volumes of telemetry data. The challenge was creating hierarchical visual systems that surfaced what matters most without overwhelming users.

Multi-Persona Users

The interface needed to serve developers debugging code, DevOps teams managing infrastructure, and business leaders tracking SLA compliance — each requiring different information hierarchies.

Real-Time Updates

Dashboards needed to handle continuous data streams without creating visual noise or cognitive fatigue during high-pressure incident response scenarios.

Complex Data Relationships

Mapping dependencies between microservices, databases, and external APIs required innovative visualization patterns that communicated relationships clearly at a glance.

03 — Design Approach

Strategy & Methodology

Step 01

User Research

Conducted interviews and contextual inquiry with developers, DevOps, and business stakeholders to map mental models and pain points.

Step 02

Information Architecture

Restructured navigation and data hierarchy to support different user journeys — from quick anomaly detection to deep-dive analysis.

Step 03

Visual Design

Designed intuitive data visualizations — charts, topology maps, flow diagrams — optimized for clarity, speed, and pattern recognition.

Design Principle: Progressive Disclosure

Applied progressive disclosure throughout the interface — showing summary-level data by default, with contextual drilling available on demand. This reduced cognitive load significantly while keeping full analytical power accessible when needed.

04 — Key Deliverables

What Was Designed

  • Application flow topology maps showing service dependencies and health status at-a-glance
  • Real-time performance dashboards with customizable widget layouts per persona
  • Anomaly detection alert interfaces with severity-based visual hierarchy
  • Business transaction monitoring screens connecting technical metrics to business outcomes
  • Mobile-responsive views for on-call engineers needing quick situational awareness
  • Wireframes and hi-fidelity prototypes shared with engineering via Figma dev access
05 — Impact

Outcomes

↓
Reduced time-to-insight for incident response
↑
Higher developer adoption of monitoring features
✓
Consistent UX across desktop and mobile views
Next Case Study
AbbVie →
Pharma · Power BI · Dashboards

AbbVie

Simplifying Brand Performance & Approvals — replacing 120+ PowerPoint slides with real-time, brand-specific Power BI dashboards that transformed decision-making across pharmaceutical brand teams.

Industry
Life Sciences / Pharma
Timeline
3 Months
Role
Lead Product Designer
Tools
Figma · Power BI · Power Apps
01 — Overview

Project Overview

As part of AbbVie's digital transformation in commercial operations, we delivered two critical dashboards: the KPI Tracker Dashboard and the Brand Approval Dashboard. These tools were designed to enhance performance visibility, streamline brand governance, and support data-driven decision-making across marketing and operational teams.

These dashboards provide real-time insights into key performance indicators, brand approval workflows, and milestone tracking — empowering stakeholders to act quickly and confidently.

02 — The Challenge

Business Challenge

Brand teams were navigating PowerPoint decks with 120+ slides that were not tailored to individual brand needs and were painful to navigate. Non-technical users found the tools inaccessible and time-consuming. Data was fragmented across systems, and the approval process was often delayed due to a lack of real-time, actionable insights.

UX Opportunity & Vision

The solution needed to go beyond good visuals. What these teams truly needed was a way to make complex data approachable, an interface aligned with how decisions are actually made, and a system that worked for everyone — not just the tech-savvy.

Fragmented Data

Data scattered across systems made consistent reporting impossible, forcing manual aggregation and increasing error rates.

Slow Approvals

Bi-weekly brand evaluations lacked clear action indicators, causing delays and confusion across marketing, legal, and compliance teams.

Non-Technical Users

Brand managers and decision-makers required an intuitive interface — not a tool that demanded technical expertise to derive insights.

120+ PPT Slides

Manually produced slide decks were the primary reporting mechanism — a bottleneck in decision-making that consumed hours each week.

03 — Approach

Four-Phase UX Strategy

Frame · 2 wks

Define & Align

Conducted stakeholder kickoffs, created design scope, and planned activities and timelines. Aligned on known requirements and existing research assumptions.

Learn · 2 wks

Research & Discovery

Conducted user interviews with brand managers, analysts, and stakeholders. Studied personas, tasks, and scenarios. Mapped day-to-day decisions to uncover where UX could make the greatest impact.

Ideate · 4 wks

Workshops & Concepts

Facilitated ideation and prioritization workshops. Finalized homepage design with an iterative approach and began creating pattern library components.

Design · 4 wks

Hi-Fi & Delivery

Delivered Hi-Fi wireframes for all MVP flows, a design pattern library, best practices documentation, and a clickable prototype.

04 — Key Objectives

What We Set Out to Solve

  • Centralize performance metrics across brands and their indications with real-time KPI visualizations
  • Enable proactive management and strategic alignment through customizable filters and drill-down capabilities
  • Streamline brand asset approval workflows with clear compliance and legal status tracking
  • Design intuitive, accessible interfaces with automated alerts and contextual help for cross-functional teams
  • Follow WCAG standards with high color contrast, keyboard navigation, and Power BI/Power Apps compatibility
05 — Design Solutions

What Was Delivered

Brand-Specific Views

Each brand had its own tailored view highlighting what mattered most for that team, based on persona and role.

Interactive Visualizations

Data wasn't just displayed — it could be explored interactively, encouraging deeper engagement and faster insight discovery.

Approval Indicators

Visual status indicators quickly highlighted what required action, making bi-weekly brand reviews faster and clearer for all stakeholders.

Scalable Design System

Built reusable Figma templates tailored for Power BI and Power Apps — respecting technical constraints while allowing future growth.

06 — Impact

Before vs. After

120+
PPT slides replaced by 1 centralized dashboard (2–4 clicks to any insight)
⚡
Weeks of reporting prep reduced to minutes with real-time KPI automation
✓
Dashboards are now a core part of AbbVie's Brand Operations
  • Improved visibility into brand and campaign performance across multiple pharmaceutical brands
  • Faster, more compliant brand approval cycles with visual status tracking and audit trails
  • Enhanced collaboration across marketing, legal, and compliance teams via integrated workflows
  • Teams are more aligned, confident, and efficient — the tool supports how people actually work
Next Case Study
Centene →
Healthcare · UX Strategy · Power BI

Centene

Simplifying Reporting Dashboards — unifying Centene's fragmented Power BI ecosystem into a cohesive One List Portfolio Hub with a validated UX roadmap and WCAG-compliant standards for executive leadership.

Industry
Healthcare
Role
Lead Product Designer / UX Strategist
Tools
Figma · Power BI
Users
Portfolio & Sub-Portfolio Leaders
01 — Overview

Project Overview

Centene's reporting ecosystem consisted of multiple Power BI dashboards created by different teams over time — resulting in inconsistent layouts, varying visual patterns, and accessibility gaps. The goal was to modernize the reporting experience, establish a unified design system, and ensure all dashboards aligned with Centene's brand, usability standards, and accessibility expectations.

As UX Strategist, I led the end-to-end UX direction: defining reusable templates, standardizing interaction patterns, improving accessibility, and collaborating closely with developers to ensure pixel-perfect implementation.

02 — The Challenge

Business Challenge

Centene's reporting landscape had grown rapidly. Different teams created dashboards for their own needs, often without shared standards or central design direction. Users were navigating a maze of reports — many redundant, some outdated, others containing overlapping information presented in completely different ways.

UX Opportunity & Vision

Centene didn't just need new dashboards — they needed a unified reporting experience. One that consolidated scattered information, reduced redundant screens, minimized clicks, and brought clarity to the entire reporting ecosystem. That's where UX stepped in.

20+ Fragmented Reports

Users jumped between multiple dashboards, each with its own layout, filters, and navigation patterns — requiring multiple screens to answer a single question.

Buried Insights

Important insights were buried under layers of interactions. Even experienced users felt like they were learning a new tool every time they opened a report.

Business Risks

Decisions were delayed, data was misinterpreted, and teams spent unnecessary time searching for the "right" version of a report — creating real governance risk.

Developer Inefficiency

Developers maintained dozens of similar dashboards, each built differently — leading to significant rework, inconsistency, and slow delivery cycles.

03 — Approach

Four-Phase UX Strategy

Frame

Define & Align

Conducted stakeholder kickoffs with portfolio and sub-portfolio leadership. Created design scope and planned all design activities and timelines.

Learn

Research & Discovery

Conducted user interviews with analysts and business stakeholders. Studied personas, tasks, and scenarios. Mapped day-to-day decisions to uncover where UX could make the greatest difference.

Ideate

Workshops & Concepts

Facilitated ideation and prioritization workshops. Finalized the One List Portfolio Hub homepage with an iterative approach and began creating pattern library components.

Design

Hi-Fi & Delivery

Delivered Hi-Fi wireframes for all MVP flows, a design pattern library, best practices documentation, and a clickable prototype ready for developer handoff.

04 — Key Objectives

What We Set Out to Achieve

  • Establish a unified reporting experience with consistent layouts, visual patterns, and interaction models across all Power BI reports
  • Build a scalable, reusable UX framework with standardized templates, components, and design guidelines
  • Improve accessibility and compliance — ensuring WCAG-aligned contrast, hierarchy, and keyboard navigation
  • Enhance data interpretation through advanced Power BI features: drill-throughs, tooltips, bookmarks, and navigation
  • Reduce rework by providing developers with precise, implementation-ready UX specifications
  • Strengthen collaboration between UX, Product, and Development with a shared design language
05 — Design Solutions

What Was Delivered

One List Portfolio Hub

Built completely from scratch — a new landing page that gave leaders a single entry point to navigate the entire reporting ecosystem with 2–4 clicks.

Reusable Design Templates

Developed standardized Figma templates and a component library tailored for Power BI, enabling faster delivery and consistent output across all future reports.

WCAG-Aligned Accessibility

All redesigned reports aligned with Centene's brand standards and accessibility best practices — improving readability, contrast, and inclusivity across user types.

Phased UX Roadmap

Defined a four-phase roadmap (Connect → Enhance → Consolidate → Innovate) adopted by business and delivery teams, guiding ongoing reporting improvements.

06 — Impact

Before vs. After

20+
Fragmented reporting screens unified into one portal with 2–4 click navigation
↓
Redundant dashboards eliminated, cutting maintenance overhead significantly
✓
Future-ready reporting framework in place for all ongoing dashboard growth
  • Unified reporting experience with consistent layouts reduced user confusion and improved navigation speed
  • Portfolio and Sub-Portfolio Leaders interpret data faster with clearer hierarchy and improved Power BI feature utilization
  • Developers received precise, implementation-ready UX guidance — reducing back-and-forth and accelerating build cycles
  • UX, Product, and Development teams now operate with a shared understanding of patterns and templates
Back to First
Kaiser / Risant →